Former/Recovering Journalist turned digital marketer and podcaster. I write about all things digital marketing.
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My account on LinkedIn earlier this week was frozen for 36 hours. It really hit home the need to have my content on a platform that I own and control first before sharing on social media. A good reminder that you want to have a website with your own content
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Lots of so called “influencers” talk about their follower numbers and their reach. Try this, produce great content and the numbers will follow. I swear, if I hear one more “digital influencer” talk about how big their following is on a video and the 3 things I can do to
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So many people have personal brands now-a-days. Should you? I’ve always been active online, enjoying the process of building in public and interacting with a diverse range of people. This has been my approach for years. When I started, did I think I was developing a personal brand? Absolutely
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Year-end budgets are upon us. Now’s the time to do one final push on your prospects to get them to sign and get started before the new year and new budgets. It’s a dog-eat-dog world out there, getting a prospect to sign on the dotted line is the
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This season often makes or breaks SMBs. So going about it in a smart fashion and with a plan is key The holiday season is upon us, a time of year filled with joy, celebration, and significant opportunities for small businesses like yours. In this digitally-driven era, leveraging digital marketing
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Seriously, If You’re Not Networking… Start NOW! Today we’re going to talk (maybe for a second time) about business networking and how powerful it is. So grab a cup of your favorite brew and let’s get into it! What is Business Networking? Business Networking – you’ve probably
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Marketing isn’t something you get rid of when there’s an economic downturn. Seriously, marketing isn’t something you jettison when there’s an economic downturn. Hell, it’s not something you EVER get rid of. Often, in times of economic slumps, businesses tend to cut corners to save
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I might be in the minority on this one. 🤔 I love some Peppa Pig 🐖 Recently YouTube pushed back against adblockers on their service. Their pitch is either pay for YouTube premium (which as a boatload of features included) or allow ads to play. Seems reasonable enough. Now YouTube Premium isn’
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Startups are risky and often fail, but can be a blast to be a part of. Quick Note: As you can see we’re on a new platform. Substack’s virality and shareability was just too huge to pass up. Thanks for sticking with us. 😁 Startups are hard. They often
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Photo by Andre Hunter on Unsplash Thank you for reading Marketing Junto — your support allows me to keep doing this work. If you enjoy Marketing Junto, it would mean the world to me if you invited friends to subscribe and read with us. If you refer friends, you will receive
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Why Newsletters? In today’s digital age, newsletters have emerged as a powerful tool for businesses, influencers, and individuals. Countless organizations and individuals are leveraging the power of newsletters to provide value, build relationships, and grow their audience on a platform that they own and control. So, why this sudden
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Yea, I know this is a heated topic in the digital marketing space right now. The question the regulators are trying to get answers too is Google’s dominance hurting the public as a whole. I’ve been on both sides of the court. On one hand, we’re in
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Is it me or is the economy weird right now? I know “weird” is a strange word choice, but things as a business owner, feel strange at best, weird at worst. Let me explain. My pipeline isn’t as filled as I’d like. I do have prospects and I
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“Dear Diary, It’s October 5th. That means it is coming… Black Friday is coming. I do love the thrill of the last minute scramble. But what if I started early this year? What if I started now? I wouldn’t have to rush through my copy. Pray there’s
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Is it me or are we going, all of a sudden, warp speed with artificial intelligence? It’s still been under a year (about 9-10 months) since AI hit the mainstream, but it feels like it’s been around in this capacity for a while. Note that AI and ML
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I like trying different open source tools. That’s originally why I put this blog on Ghost and not WordPress. The latter is a tool I’m very passionate about. I’m happy with my decision, especially after the latest negative diatribe/rant/freakout from Matt Mullenweg on X/Twitter,