Format is key when it comes to delivering a message. Delivering marketing in the wrong format can ruin a campaign and even doom a projects. This is the same for newsletters and creator projects.
As we start up Marketing Junto, we're thinking about format, about what works best and how we'll move forward toward success of this newsletter.
During this process, we want your feedback. All you have to do is hit reply and send an email. You know what you like and, more importantly, what you dislike.
Onward and Upward! Excelsior! 😆
Web Finds Of The Week
- This is an interesting post about how technology and marketing will evolve this year. Granted this was written in 2021, but 2022 is still young. It will be interesting to see how much of a foothold some of these predictions take hold. Between the "metaverse" and hybrid events (caused by Covid-19 not going anywhere fast), I think 2022 is going to shape up to be an interesting year.
- Twitter has been around since 2006. During this time it's gone in different directions. Now with Jack Dorsey out, Twitter is aiming high with different offerings, like Twitter Blue, Communities, Spaces, among others. This guide, which the social network put out at the end of 2021, shows how Twitter is aiming to get brands to invest time, energy, and, of course, money on the platform.
- This is big. The privacy-first browser is now coming in to the desktop world as a full-fledged browser that "respects your privacy." There is a growing trend, and has been for a while, of blocking ads, cookies, and trackers. Though privacy is a good thing, this technology is making marketing that much harder.
- This article is an interesting prediction post. As we've seen throughout the last two years, e-commerce has really grown and it doesn't seem like it's slowing anytime soon. With the inclusion of social commerce on social channels like Instagram/Facebook, Tiktok, and elsewhere, reaching customers wherever they're at in the buying cycle has become more important than ever.
- Social Media Today shared an interesting infographic of the power of the mobile internet. If there's any doubt left in your mind that mobile is the future for most people, now's the time to realign that thought process. More and more people are using a variety of devices to connect with others. Mobile has been and continues to be the kind of how people view the 'net.
- It never surprises me how many traditional jobs convert into online jobs. Even if the person doing the "traditional" job, like in this case coaching, turns into a digital worker to enhance and do his coaching job better.
- TikTok can't be ignored anymore. It is a force to be reckoned with. It has over taken over the #1 most visited spot from Google, with help from Google. Kevin Indig has some great analysis on this.
- This is a little political for this newsletter, but the overarching topic does affect marketing in many ways. Also this article is from March, but it will affect us this year for sure. Without a federal and centralized privacy law, it makes marketing in the United States quite difficult. My suggestion follow the California privacy law and GDPR and you will probably be fine. Also don't do anything obviously nefarious. *Keep in mind, I'm not a lawyer 😄
Marketing Quote Of The Week
"The secret to marketing success is is no secret at all: Word of mouth is all that matters."
— Seth Godin, author, marketer, entrepreneur
Podcast Of Note
- The Art of Entrepreneurship with Jack Hermes
I first "met" Jackie on LinkedIn. She's become prolific LinkedIn with her insightful posts. When Jackie first launched the podcast, I knew I had to listen. I wasn't disappointed. Three times a week, Jackie releases and episode talking about her journey as an entrepreneur and what she and many people in the entrepreneur-space face on a regular basis. It's a fascinating listen and is chock full of insights the listener can apply to their own journey.
What do you think of this issue? Don't be shy. Hit reply and let me know!
Until next week (or sooner if something pops up 😄)