How To Use AI In A Way That Is Beneficial

This newsletter is turning into an artificial intelligence newsletter and not a marketing one. Eeek! I promise to vary it up soon.

Today I want to talk about how to use AI in a why that will bolster your digital marketing and not hinder it.

AI is a great tool. It makes coming up with ideas and getting past that dreaded blank piece of paper so much easier than before. But just because you can have it write up an idea into a 500 to 1000 word essay, doesn't mean you should.😜

AI writes like a fifth grader, at best. It doesn't have original thoughts, because after all its just predicting the next word, not thinking.

The way I use AI is to give me some ideas for a blog post, or help me generate an outline for a post. Then I go in and expound up on the thoughts and build out the blog post.

I've talked to quite a few people who have asked me if I think the art of writing and the business of copywriting is dead, because of AI.

Nope.

You know why? Because even Google is valuing good copy over bland and autogenerated crap.

In the near future I see copywriters using AI to get started, but the real magic comes when they apply their tradecraft. To me, that tradecraft is worth the extra money.

What do you think? How do you use AI?

The Latest From Entrepreneur's Enigma

Web Jawn

• Meta’s ‘consent or pay’ data grab in Europe faces new complaints
  I understand where they are coming from, but the service needs to make money in some manner to operate. Nothing's free, folks.
• Elon Musk sues OpenAI and Sam Altman over ‘betrayal’ of nonprofit AI mission
  Geez, as if Elon doesn't have enough to do. Ugh, the billionaire makes me want to puke.
• Google pilots new PPC ad format
  And of course people are upset that there isn't enough information about the new format and lack of transparency around it. Geez, Google can't win.
• Does E-E-A-T Matter For SEO
  Great forum discussion posed by Mordy Oberstein. It isn't a ranking factor, but overall it helps to focus on good content.
• Google expands partnership with Reddit
  It makes logical sense, TBH. Reddit, for better or worse, is a treasure trove of user generated content. Having the firehose to the Reddit reservoir can only help Google and their AI endeavors.
• Meta Will Stop Paying Australian Publishers for Content as Part of Its Shift Away From News
  This should be interesting. News publishers down under will probably cut ties and there goes news on Meta owned properties in another region.
• LinkedIn Shares Insights Into Its Latest Feed Algorithm Updates
  Google isn't the only company updating its algorithms. Here's some insights on what LinkedIn is up to.There are some pretty cool updates coming from the business social networking powerhouse.
• A WordPress ‘Firehose’ Allows AI Companies to Buy Access to a Million Posts a Day
  I needs to be said that this is WordPress.com not WordPress.org. Two different entities. One's a hosting company for WordPress and the other is the OPEN SOURCE CMS. Now the latter has been selling data to those who want it for years. This has only recently been uncovered. And is pretty rotten. This is why you don't use Automattic's tools or you at least now know what who you're dealing with.
• Unionized YouTube Workers Learn Google Laid Them All Off During City Council Meeting
  Google's former slogan is now so far from reality. "Don't Be Evil"... Let's try "We LOVE Being Evil!"
• How Mastodon made friends with Meta
  Unlike a bunch of other Fediversians (is that what we call ourselves?), I'm not against Meta/Instagram's Threads.net federating with the fediverse. In fact I think the fact that BlueSky uses a different protocol is incredibly stupid and short-sighted.
• Great post on Mastodon about what's going on with Automattic and AI Companies
  Javi, the author of the post, makes some great points, worth checking it out and following him.
• Early Signs: Google Search Ranking Update On February 28 & 29th
  The giant monster that is Google has started yet another update!
• Instagram Launches New DM Updates, Including Message Editing and Pinned Chats
  Yet another place to be talking to your friends and colleagues.
• TikTok Launches ‘Data Portability API’ to Meet New EU Requirements
  Data Portability should be something on all platforms.

Web Find

I've started using Perplexity.ai instead of Google this week. And you know what? It's really good. It pulls from Anthropic's Claude and ChatGPT 4 Turbo as well as the various search engines. Above all, it cites its sources! It's well worth the $20 USD for the more advanced features because you get the mor advanced AI models and more control.

That's it for this week! Keep rocking it!

-Seth