I've had a version of this newsletter for several years. Initially, it was part of my main Goldstein Media website. However, over time, it has evolved into its own entity with a dedicated website and unique personality.
I genuinely enjoy writing this newsletter on a weekly basis, and I particularly appreciate when my friend Ame contributes a post about writing. I hope you find value in what we share.
Considering the vast number of newsletters competing for our limited time and attention, it can be challenging to decide which ones to read and when. Fortunately, I use a service called StoopInbox.com to manage my newsletters. It provides a dedicated space where I can organize them based on when I have the attention span to read through them.
The influx of newsletters has become a prevalent issue since it seems like everyone, including their grandma, has one. Although newsletters are excellent for marketing and sharing knowledge, receiving too many at once can be overwhelming.
I recommend checking out StoopInbox.com (not an affiliate) and while your at it share your favorite newsletter with me. I'm genuinely interested to know which newsletter strike your fancy.
- The AI takeover of Google Search starts now
As someone who follows the SEO landscape closely and helps clients get the best rankings they can in search, I've been watching the A.I. move into search with both trepidation and curiosity.
- Who killed Google Reader?
Google Reader was the best. And, to be honest, I haven't found a good replacement yet. Feedly's not half bad and there are others on the market, but I still miss the functionality of Google reader.
- Is Google Analytics 4 right for you? What you need to consider
This headline reads like a pharma drug advertisement. But the article makes a salient point. GA4 might not be right for everyone. And there are some great alternatives out there as well. (cough... cough... Fathom and Plausible)
- How to overcome imposter syndrome in SEO and digital marketing
Imposter syndrome is a real thing. I've experienced it through out my adult life in business. This piece addresses imposter syndrome in the SEO and digital marketing space, where I feel it runs rampant.
- Meta Provides New Insight into its Evolving Feed Algorithms, and How its Using AI
A look behind the curtain? Maybe.
- LinkedIn’s Experimenting with Monetization Opportunities for Creators
This could be promising. Especially for those creators on the platform that are quite prolific.
- New Research Suggests that Google Misled Advertisers Over Video Ad Placement
Google is really going for the "Evil" title now.
- How Marketers Should Think About Attribution at Different Stages of Growth
h/t to Jim Giangolio for finding this piece online.
- “Reddit cannot survive without its moderators. It cannot.”
That video didn't age well. It's only 9 months old. How things have changed.
- Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues
He makes a good point. LLMs and AI don't know your site and aren't going to give you correct information. AI can also be lead on by the input.
- Elon Musk blames data scraping by AI startups for his new paywalls on reading tweets
He's lost his mind even more than before. It could because he's not paying the bills to providers. 🤔
- Google to block access to Canadian news for anyone living in Canada
Well this ended well. (Sarcasm)
Find Of The Week
Jim Giangolio and I go way back. We worked in the journalism space together at the same newspaper back in the early 2000s. I do find it interesting that we both found our way into the digital marketing space.
Jim has recently launched mmm Hub a resource for analytics and measurement types to get more information and to make the often confusing area of measurement not so mysterious. Jim also has a great podcast called Measure Up.
Check it out!
Agorapulse is a sponsor for the newsletter. But I'm not just shilling for them. Their platform is the best I've used in the 15+ years I've been in digital marketing. It's worth checking out!
As always stay curious!