Not All About The Numbers. It's About The Quality Of Your Content.

Lots of so called “influencers” talk about their follower numbers and their reach. Try this, produce great content and the numbers will follow.

I swear, if I hear one more “digital influencer” talk about how big their following is on a video and the 3 things I can do to do the same thing, I’ll scream. 😵‍💫

The reason… no two strategies and people are the same. So what might work for one person most likely wont’ work for the next. At least as well.

I’m focusing on the long game. Producing good content and focusing less on the numbers of people I have in my sphere.

Quality content tends to attract a more engaged and loyal audience, even if the numbers might grow more slowly. It’s about building a community that values what you share, not just chasing after high follower counts or viral hits.

I’m not saying this because my numbers are small. In fact on some of the networks they’re rather big. But I don’t let that drive my decisions. I don’t want to be slave to the algorithms.

It’s about the quality of the content and the value it gives to those who consume it.

When you’re driven by the content itself and the value it provides to your audience, rather than primarily by numbers, it often shows in the work you produce. This authenticity can resonate deeply with your audience.

What do you think? Hit reply or post your thoughts in the comments.

The Latest From Entrepreneur’s Enigma

Web Jawn

• Instagram Provides New Stories Engagement Options with Custom “Add Yours” Templates
  Instagram is getting more and more sticky with it’s stories feature. Now you can customize them that much more.

• Meta Launches First Stage of Threads Interoperability via ActivityPub

  I’m excited for the interoperability of Threads with ActivityPub and the Fediverse. I’d love to follow my friends who set up shop over on Threads via my Mastodon account and not to have to maintain a Threads profile too. I know there are some on Mastodon (et. al) that aren’t very happy about this? But that’s the beauty of the open web. You don’t have to let Threads in.

• Meta Expands Fact-Checking Program to Threads

  Glad to see Meta taking this seriously.

• Why brand mentions are the future of backlinks
  Interesting approach. I agree that getting your brand out there is key. It’s not all about the links.

• This is concerning… Substack has a Nazi Problem
  All platforms have to moderate, but is Substack doing a good enough job?

• Sports Illustrated Publisher Fires CEO After AI Scandal
  Pretty wild and stupid of the CEO to over use AI and hurt the SI hallowed ground.

• Epic Won It’s Case Against Google

  Pretty wild to see Google get called on its anti-competitive tendencies.

• How Twitter Broke The News
  The Verge has quite a nice presentation about how we let Twitter be the outpost for the news industry and updates and now we’re paying the piper.

• AI Chatbot produces misinformation about elections
  It’s starting. AI is spreading misinformation about the upcoming elections in the US and that’s really worrisome. I agree with the study, AI needs regulation and fast.

• Adobe Scraps Its $20 Billion Takeover of Figma
  I could see this happening from a mile away. I’m happy Figma is staying independent and $1 billion dollars richer, due to the breakup fee.

Web Find

Beeper Cloud is a neat service. They’re trying to bring iMessage to Android, but the tool also unifies quite a bit of other messaging protocols as well. It’s invite online and it’s well worth getting on the invite list. They have a new app out called Beeper Mini, that does similar stuff, but mostly the the iMessage on Android, which is a whack-a-mole battle right now with the Apple juggernaut. Check it out and let me know what you think.

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That’s it for now. Until Next Week!

Always stay curious!

– Seth