Don’t skip a step
Copy is a fraction of what makes people want to buy.
Don’t get me wrong–it matters…
But the copy on your landing page, in your video, or sales email isn’t a magic button.
It’s more like a traffic sign.
It helps people get through the intersection… The INTERSECTION OF DECISION
(That was lame. I’m not sorry).
Traffic signs help us get from one place to the ne…
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