Get that (crystal) clear message in your video

Justin Welsh once told me there are 3 things that happen when someone lands on your website:

1. They know it’s for them and keep reading

2. They know it’s NOT for them and click off your page

3. They don’t know if this is for them so they keep reading
   

Now, #3 doesn’t seem like a bad thing…

But it's awful.

Confusion is never good. Same goes for your videos.

You want peo…