How hot is your audience?
Prospects can be hot, warm or cold.
Hot = they know your brand, your offer, and how that offer meets their needs.
Warm= they know they have a need, and they know there are solutions. They don’t know about you yet though (aka they’re solution-aware)
Cold = Foreigner sang it best, 🎶“You’re as cold as ice” 🎶 These are your problem-aware prospects. Something…
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