How hot is your audience?

Prospects can be hot, warm or cold.

Hot = they know your brand, your offer, and how that offer meets their needs.

Warm= they know they have a need, and they know there are solutions. They don’t know about you yet though (aka they’re solution-aware)

Cold = Foreigner sang it best, 🎶“You’re as cold as ice” 🎶 These are your problem-aware prospects. Something…