Landing pages and emails-the dynamic duo

Your landing page worked.

People hit the call to action button...

Pulled out their card…

And (actually) gave you money.

The sale isn’t over yet though.

They believed in you enough to hand over money…

But somewhere in the back of their head…

They’re waiting.

Waiting for confirmation that “yes, this is a good idea”.

That’s where email comes in.

Where it should come…