You've got a problem
(we all do).
2 things stop a message from being “good”:
It’s not relevant
it's not clear
Copywriting has a solution for that.
Cue Pain, Agitate, Solution (PAS)
This copywriting formula works for every type of copy (even video scripts).
Because we all have problems, those problems suck, and we want a fix.
PAS takes all that and packages it into a clear and relat…
Keep reading with a 7-day free trial
Subscribe to Marketing Junto to keep reading this post and get 7 days of free access to the full post archives.