You've got a problem

(we all do).

2 things stop a message from being “good”:

• It’s not relevant

• it's not clear

Copywriting has a solution for that.

Cue Pain, Agitate, Solution (PAS)

This copywriting formula works for every type of copy (even video scripts).

Because we all have problems, those problems suck, and we want a fix.

PAS takes all that and packages it into a clear and relat…