I was never a fan of Spotify's play to lock up podcasting to their platform.
I'm not a fan of Joe Rogan, but their plan with making him exclusive worked. But everything else they've tried to replicate with that model has fizzled. Gimlet and Parcast were bought by Spotify and wasn't successful all locked up. The podcast with the "royals" Harry and Meghan died after 12 episodes as well.
“Spotify is in a very unique position of figuring out how to make things work in a way that will benefit them. But they haven’t done it yet.”
What Spotify is seeing is non-platform-exclusive shows work better. Their shows with the Ringer have done great as they haven't tired to hide them behind a paywall. Spotify's deal with Trevor Noah looks to be a good one as well. The deal is with them, but it will be available everywhere.
From Gavin Gaddes over at the Sounds Profitable newsletter The Download:
As has been said a few times over the past few months, podcasting is transitioning out of the so-called crazy money phase of massive deals for the sake of making deals. If the Noah podcast and recent public release of formerly exclusive podcasts are any indication, it’s likely the next few months we’ll see a more cautious and reserved stable of content from Spotify. A renewed focus on the concept of Spotify as a platform that happens to make podcasts, rather than a podcast production company with a walled garden.
A Very Personal Experience
There's an undeniable beauty in the world of podcast listening. As a medium it offers an intimate and individualistic experience.
Diving into the realm of podcasts, you'll discover a vast ocean of content that caters to different tastes and preferences. These are three that stood out to me to why podcasting is so personal:
- A Wide Range of Genres: Podcasts cover an incredibly diverse spectrum of interests and niches. From true crime stories to self-improvement tips, there's something for everyone. This variety caters to the individual preferences of the listener, making the podcast experience highly personal.
- The Freedom to Choose: Podcasts give you the liberty to choose not only the content you wish to consume but also the time, place, and frequency. You can find solace in your favorite podcast show while commuting to work or dedicate a few hours of your weekend to binge-listen to the latest episodes.
- Forming a Personal Bond: The immersive nature of podcasts encourages listeners to form a personal bond with their beloved hosts. Over time, you begin to understand the host's perspective and develop a sense of familiarity and attachment towards them.
Walling Off Podcasts Isn't The Way
I totally understand why Spotify wanted to have exclusives. It makes sense in a world of streaming services like MAX and Netflix. But with people consuming podcasts differently from each other, it just seems that the medium NEEDS to be free.
Also a quick note, always have your RSS feed available so those who want to listen in their app of choice can do it easily.
What do you think? Mash that reply button and let me know your thoughts!
The Latest From Entrepreneur's Enigma
- You Can Now Download Instagram Reels... Finally.
They will have a watermark on them, but YAY for repurposing stuff!
- Twitter Rolls Out 25k Character Tweets for Twitter Blue Subscribers
If Elon and his troll army wasn't enough to get you off the bird site, this will. I can't even imagine reading 25,000 character tweets. Geezus! WTFF!
- YouTube Provides Insights into Key Consumption Trends
Some cool insights here.
- Declining ChatGPT Interest Signals Changing AI Landscape in Q2 2023
I think the hype cycle is over and AI and stuff like ChatGPT are just becoming ubiquitous and not as hot a topic.
- LinkedIn Launches Live Test of Generative AI Posts
Great, this is not where I want to see AI getting easier. Come on LinkedIn. This is a terrible idea. We already have enough blowhards on the platform. Let's not make it easier. 😜😒
- Reddit’s average daily traffic fell during blackout, according to third-party data
If Reddit's going to survive, Steve Huffman's gotta go.
- Banking and finance companies hop on the generative AI bandwagon
What could go wrong with this? Honestly, I can see how it can help, but I can also imagine stuff going south fast.
- Spotify does nothing as Joe Rogan peddles vaccine misinformation
Not a good look Spotify... not a good look.
- How To Juggle As A Founder
A good piece from Benjamin Friedman, an entrepreneur that I had on the Entrepreneur's Enigma podcast recently (the episode is coming out later this summer).
- The Complicated Role of AI in Podcasting
An older post, but worth sharing. AI has helped me with the mundane tasks in podcasting (show notes, clips, etc.). So I think AI is good in most cases.
- The Secret Recipe for Successful Content Creation: 7 Key Lessons with Clint Murphy
Great episode of FCF worth listening to.
- LinkedIn Changed Its Algorithms — Here's How Your Posts Will Get More Attention Now
Bound to happen! Get reading and revising!
- A Good Take On What's Going On At Reddit
Take a read. It's worth it.
I Was On A Podcast!!!!!
Joe Dimino was nice enough to have me on his podcast, "Famous Interviews." I'm far from famous, LOL. That being said, this was an honor and so much fun!
Agorapulse is a sponsor for the newsletter. But I'm not just shilling for them. Their platform is the best I've used in the 15+ years I've been in digital marketing. It's worth checking out!
As always stay curious!