Websites must do more than look aesthetically pleasing in today's online world.
I’ve seen so many good looking sites that do such amazing things visually, but are never found because they aren’t optimized in any way.
Your website needs to be properly optimized for search in order to get the most visibility, traffic, and conversions.
And the only way to do that is through effective search engine optimization (SEO).
What The Heck Is SEO, Anyway?
Search Engine Optimization is the process of making your website easier to find on the search engine results page (SERP). This involves optimizing content, technical settings, and link building as some of the primary strategies used to increase visibility and reach.
Why SEO Is So Important?
SEO should be a part of any website. It's a long-term strategy that will help you reach a larger audience, generate more organic traffic, and create more conversions.
Optimizing your website for the major search engines (Google, Bing, Duck Duck Go, and even YouTube) will help you get better visibility, which will increase the chances that someone will click through from the SERP and visit your website. If your site looks legitimate and solves that persons problem, you might even get a deal out of that visit.
Additionally, having proper SEO-friendly content can boost your ranking. If it's high quality it can also help improve user experience, by helping your visitors easily find what they're looking for. Which again makes it more likely they'll engage with you and your site.
There Are So Many Benefits Of SEO... Seriously!
There are numerous benefits of having proper SEO on your website, here are some of the top reasons to invest in SEO:
- Improved organic search engine rankings
- Increased visibility for your business
- Increased traffic to your website
- Increased conversions and sales
- Improved user experience
- Increased trust in your brand
- Cost-effective online marketing channel
Optimize Your Website for SEO
Search engine optimization takes time, so you need to plan accordingly and be patient.
Fortunately, there are plenty of steps you can take to optimize your website.
Here are some of the most important ones:
- Keyword research
- Optimize page titles and meta descriptions
- Create SEO-friendly content
- Ensure your website is fast and secure
- Optimize images
- Increase website’s internal linking
- Set up Google Search Console
- Build quality backlinks
So, That’s All?
Search engine optimization is an essential part of any website. And so many people don't realize it or ignore it. 😒
Investing in SEO can have many positive effects on your business, so it's important to be proactive and take steps to make sure that your website is properly optimized for search engines.
With the right strategies, you can increase your visibility, traffic, and conversions, as well as establish trust with your customers.
This Is All Great. But I Don’t Have The Resources!
You're not alone. I promise. Many companies are faced with this dilemma. They know they need to optimize their website, but don’t have the time or resources to get it done.
This is where a SEO firm, like Goldstein Media (shameless plug🤓), can help. Even if you’re just getting started and want some quick tips. Hit reply and I’d be happy to chat with you for 15 minutes — no charge.
- Amazon doubling down on RTO (return to office)
This is going to be a topic of discussion in the days, weeks, months, years to come.
- UK Bans TikTok on Government Devices, as US Pushes for the App to Separate from Chinese Ownership
I wonder if TikTok will separate from their Chinese parent company. What do you think?
- LinkedIn Adds AI-Generated Profile Summaries and Job Listings
What possibly could go wrong with this? 😜
- YouTube Will Now Enable Creators on iOS to Select a Thumbnail for their Shorts Clips
This is cool. Hopefully it comes to Android soon! Shorts are pretty neat and sticky.
- Snap Provides New Insight Into its Content Moderation Rules, Additional Controls for Parents
Snapchat is still a thing? I keep asking this. Do any of you use it?
- An SEO guide to understanding E-E-A-T
A very handy guide. Have a read.
- After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby
I've been a member of TTT in the past. It's a great group. Neat to see SEMRush taking an interest in the community. I've known Nick and Ian for years. Only recently met Matthew.
- The Biden administration demands that TikTok be sold, or risk a nationwide ban
This could get interesting. It will definitely benefit Instagram and YouTube, that's for sure.
- How Bing Thinks About The Bing Chat Modes
Your mileage will vary depending on what chat mode you use.
- Well Clippy got an upgrade
Microsoft is putting AI in Office 365. Remember clippy? This is clippy on steroids.
- Why Is Microsoft Edge Adding Its Own UI to Websites?
This is sadistic of Microsoft. Thanks Eric for pointing this out. Web designers and users alike be aware of this.
Find Of The Week
Full disclosure: I'm an adviser and the current marketing lead for Our Public Assembly.
So what is Our Public Assembly? Well I'm glad you asked. It's a recent startup graduate of the Founders Institute's Keystone/Philadelphia Chapter accelerator. The goal of Our Public Assembly is pretty neat. It wants to provide a platform to give more control to regular people when donating online and make it easy for people to speak, spend, and act as one.
Right now we're working towards our MVP. Head over to the site to get on the mailing list and get updates when we release to closed and eventually open beta.
Agorapulse is a sponsor for the newsletter. But I'm not just shilling for them. Their platform is the best I've used in the 15+ years I've been in digital marketing. It's worth checking out!
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